“Something so strongCould carry us away.”
– C.H., 1986
No, strengths aren’t entirely universal,
But after 10 plus years,
I have a pretty good list of them.
Ones that show up often,
In meetings, publications, discussions;
Ones that help differentiate companies
Across multiple industries, products, and services.
Here’s my top 11.
Some initial ideas to help as you build your own list.
Not perfect, but good enough
[And you know we’re all about good enough here]
The First 11: Ideas to Assess Your (Company’s) Strengths
1. Expertise
Well-known people, systems, or processes you have that others don’t
2. Past Performance and Experience
Your track record of wins, successes, and accomplishments.
3. Key Partnerships
Alliances, partners, and experts outside of your company you can rely on
4. Reputation
Your image, reputation, or customer perception (both in and outside your industry)
5. Company/Brand Awareness and Loyalty
How much customers like you, along with influencers and advocates that would recommend you
6. Innovation
Unique solutions, processes, and technologies you champion and provide
7. Service Delivery
Your ability to deliver your product and service effectively, plus your overall quality
8. Location
How easily your customers can access your company, product, or service
9. Resource Accessibility
The resources you have available to expand your business, innovate, or try new ideas
10. Financial Stability
Your overall financial health – things like profit, cash flow, assets, etc.
11. Third Party Relationships
Vendors or other companies/individuals that provide services or products that support you (especially if they only work with you)
When I start any strategy,
Or discuss with any company,
A list like this gives me a solid foundation,
Something I can refine, update,
And add others as needed.
Remember, be flexible and ready to adjust strengths,
As they can change all the time.
Keep track of what you do well,
Successes, achievements, and recognitions,
And you can drive strategies that capitalize on them.
