A “Win” After Losing?
“I’m winning, and I don’t intend on losing again!”– Santana, 1980 I hate losing. I hate being turned down by a clientFor reasons other than the work I did I’ve heard all the reasons –Cost, experience,Previous client relationships,Mercury in retrograde,[Okay maybe not this one… yet]And of course, the dreaded radio silence I’ve internalized my fair […]
Four Key Pillars for Strategy
Strategy can leave you scattered. It can pull you in hundreds of directions, Or leave you consumed by just one thing. I’ve fallen victim to both extremes. So to stay focused, I have four pillars. Four key areas that insight, expertise. And strategic thinking, Have been most useful for. They are: Find work. Bring in […]
When Strategists are like Puppies
We just adopted a new puppy, Adorable, energetic, And some less than desirable puppy habits. The first week, Opening her playpen, She would bolt downstairs. Ignoring commands Or anyone who tried to stop her, Laser focused on going outside. Not surprisingly, when she got there, She found a closed door [Yep, all the […]
A “Win” After Losing?
“I’m winning, and I don’t intend on losing again!” – Santana, 1980 I hate losing. Especially when the loss was out of my control. Having your strategy turned down by a client For reasons other than the strategy itself – Incredibly frustrating. I’ve heard all the reasons – Cost, experience, Previous client relationships, Mercury in […]
Better than the Rest?
“Better than the Rest!” – Bush, 1994 I love SWOT analyses. I love them because invariably, Somewhere along the line, A high ranking skeptical executive Sits across a conference room table And asks, “tell me why I should hire your company? What do you really do that’s better than anyone else?” Because of SWOT analyses, […]