Data, the “Right Way”
“Zeroes and ones will take us there!” – Jesus Jones (1993) I’ve always loved the data part of strategy. But I’ve always had to be honest about its flaws. In clinical research, we use data to assess how and where patients been recruited in the past, To drive assumptions how recruitment will happen in the […]
Better than the Rest?
“Better than the Rest!” – Bush, 1994 I love SWOT analyses. I love them because invariably, Somewhere along the line, A high ranking skeptical executive Sits across a conference room table And asks, “tell me why I should hire your company? What do you really do that’s better than anyone else?” Because of SWOT analyses, […]